Culture analyst
Trend researcher
Creative strategist

With a background in advertising, post-graduated in innovation and entrepreneurship strategies from IED Barcelona and a specialist in coolhunting from Central Saint Martins London, I have 9 years of solid experience in researching behaviour, consumption, market and trends.

I developed qualitative and quantitative research, trends and innovation projects in several segments, including fashion, beauty, food and drink, entertainment, education and the environment, for companies and brands such as L’Oréal, P&G, Nestlé, Mintel, Heineken, RedBull, Globo, Farm, Perestroika, Seaside Scavenge, among others.

I have also participated as a conversation mediator and speaker at several events, including WHOW! Festival, Pechakucha and FISA – Food Ingredients South America, talking about consumer behaviour and consumption trends.