Trend report and quantitative research on the topic of migration, developed by research collective Lupa | cultural codes and partner researchers, that used urban interventions to display the results of the project.
To identify latent movements related to current migratory flows.
To measure how the topic of migration is understood by Brazilians.
To present the results of the quantitative research in a didactic, accessible and impactful format.
Methods & tools
– Desk Research
– Google Forms
– Urban intervention
– Project scope
– Team recruitment and training
– Workshop moderation
– Development of research questionnaire
– Data analysis
– Report production
– Project management
– Partnership development
– Communication and PR strategy
– Urban intervention design and execution
– Graphic/web designers
Collaborative mapping of recent initiatives (companies and start-ups, products and services, marketing campaigns, etc.) related to the topic of migration.
Mediating a workshop with 5 participants to analyse and categorize the initiatives and identify the latent movements to which the mapped initiatives pointed, as well as the behaviour drivers behind the identified trends.
Development of a quantitative research questionnaire on the topic of migration and application of survey using an online platform.
Data analysis of 260 respondents and selection of the research findings to be shared.
Researching and adapting urban interventions references to the results of qualitative research, and mapping of places in the city to perform urban interventions.
Creation of graphic material and performing 4 urban interventions.
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