INGREDIENTS FROM BIODIVERSITY

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Project developed for L’Oréal to promote internal knowledge about 4 ingredients of Brazilian biodiversity and encourage their use in the formulation of company products.

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// Objetive

To promote knowledge about 4 ingredients of Brazilian biodiversity among decision makers from different areas of L’Oréal, in relation to:
– Ingredients’ characteristics;
– Their social and environmental impact;
– Consumers’ perception of ingredients;
– Use of ingredients by the beauty market.

To engage L’Oréal leaders and encourage the use of ingredients in the company’s products, as a way to achieve the goals of the ‘Sharing Beauty with All’ sustainability program.

To develop claims related to each of the ingredients, as a way to facilitate learning retention and promote the sharing of information within the company.

Methods & tools

– Trend research
– Social listening
– Market analysis
– Co-creation workshop
– Google Trends
– Net Base
– Mintel GNPD

My contribution

– Project scope
– Contractor selection and management
– Data analysis
– Report development
– Research presentation
– Workshop co-moderation
– Project management
– Event management
– Project presentation for leadership

Team

– Raw materials analyst
– Consumer & Market Insights (CMI) intern
– Workshop participants (Sustainability Director, CMI Manager, Marketing Managers, Advanced Research Manager, Scientific Coordinator, Laboratory Manager, among others)
– Strategic consultancy supplier
– External suppliers (venue, furniture, catering)
– Partner organisations (Beraca, Conservation International, Botanical Garden of Rio de Janeiro)
– Photographer / Videographer

// Workflow

  • Trend research to have a macro view on the theme of sustainability.

  • Web analytics to understand main associations with ingredients, terms related to them and search trends.

  • Survey of beauty products with the ingredients in their composition to assess the positioning used.

  • Qualitative analysis of social networks, blogs and content sharing platforms to understand consumers’ perception of ingredients, such as their characteristics, beauty benefits and ways of use.

  • Workshop design, selection of participants for the co-creation process, organization of events and partnerships and conducting an 8-hour immersive co-creation workshop with 16 participants.

  • Creation of a project account on Instagram with a list of claims generated in an image format, as a way to facilitate information sharing.

// Outputs

Immersive co-creation workshop

Research report

Video case

confidential content

Claims Instagram

// Impact

54%

of the products launched in 2018 by L’Oréal Brazil had their social or environmental profile improved.

34%

of products launched or renewed in 2018 by L’Oréal Brazil were supplied with raw materials through the ‘Solidarity Sourcing’ program, which values ​​the work of cooperatives, family farming associations and extractive production in the North and Northeast regions of Brazil.

276

families benefited from ‘Solidarity Sourcing’ program in 2018.

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