Project developed for L’Oréal to promote internal knowledge about 4 ingredients of Brazilian biodiversity and encourage their use in the formulation of company products.
To promote knowledge about 4 ingredients of Brazilian biodiversity among decision makers from different areas of L’Oréal, in relation to:
– Ingredients’ characteristics;
– Their social and environmental impact;
– Consumers’ perception of ingredients;
– Use of ingredients by the beauty market.
To engage L’Oréal leaders and encourage the use of ingredients in the company’s products, as a way to achieve the goals of the ‘Sharing Beauty with All’ sustainability program.
To develop claims related to each of the ingredients, as a way to facilitate learning retention and promote the sharing of information within the company.
Methods & tools
– Trend research
– Social listening
– Market analysis
– Co-creation workshop
– Google Trends
– Net Base
– Mintel GNPD
– Project scope
– Contractor selection and management
– Data analysis
– Report development
– Research presentation
– Workshop co-moderation
– Project management
– Event management
– Project presentation for leadership
– Raw materials analyst
– Consumer & Market Insights (CMI) intern
– Workshop participants (Sustainability Director, CMI Manager, Marketing Managers, Advanced Research Manager, Scientific Coordinator, Laboratory Manager, among others)
– Strategic consultancy supplier
– External suppliers (venue, furniture, catering)
– Partner organisations (Beraca, Conservation International, Botanical Garden of Rio de Janeiro)
– Photographer / Videographer
Trend research to have a macro view on the theme of sustainability.
Web analytics to understand main associations with ingredients, terms related to them and search trends.
Survey of beauty products with the ingredients in their composition to assess the positioning used.
Qualitative analysis of social networks, blogs and content sharing platforms to understand consumers’ perception of ingredients, such as their characteristics, beauty benefits and ways of use.
Workshop design, selection of participants for the co-creation process, organization of events and partnerships and conducting an 8-hour immersive co-creation workshop with 16 participants.
Creation of a project account on Instagram with a list of claims generated in an image format, as a way to facilitate information sharing.
of the products launched in 2018 by L’Oréal Brazil had their social or environmental profile improved.
of products launched or renewed in 2018 by L’Oréal Brazil were supplied with raw materials through the ‘Solidarity Sourcing’ program, which values the work of cooperatives, family farming associations and extractive production in the North and Northeast regions of Brazil.
families benefited from ‘Solidarity Sourcing’ program in 2018.
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